1963 was a year of transition for the AFL. Before the season even began there were team makeovers, name changes, and an unexpected relocation. There were name worthy personnel changes and noticeable power shifts. And the season ended with an unanswered challenge which could have potentially featured the first ever Super Bowl. In 1963:
The Texans became the Chiefs.
The Titans became the Jets.
The Raiders became the Raiders. (The redundancy will be explained)
And the Chargers became the Champs.
When the 1962 AFL Champion Dallas Texans departed from Dallas a mere few months after they had defeated the two time defending AFL champion Houston Oilers on December 23, 1962 in that season’s AFL Championship Game, the trend was set for the variety of changes that the league was to experience throughout the 1963 season. By abandoning the city of Dallas to the Cowboys, Big D from that time forward became an NFL town. But the departing organization was welcomed by a city that was enthusiastic for a professional football franchise, and so began the era of the Kansas City Chiefs. The relocation of the defending AFL Champions was but one of many changes to come within the league.
Two teams experienced makeovers intended to distance each respective organization from their early years of ineptness both on the field and at the highest level of team management. The Titans of New York; aka the New York Titans, initially enjoyed moderate success on the field of play, posting a 7-7 record in each of the league’s first two seasons of play in 1960 and again in 1961. But in 1962, as their record slipped to 5-9, the Titans’ lack of gridiron success was further surpassed by the financial woes of the ownership. Struggling to even cover payroll, responsibility for the team was assumed by the league itself before the completion of the 1962 season. When a new ownership took over after that fiasco, the primary owner Sonny Werblin changed the name of the team and the color of the uniforms. And so beginning in 1963 the Titans of New York became the Kelly green clad New York Jets. Although the new look did not net immediate results on the field, the hiring of NFL Champion Weeb Ewbank as the new Head Coach laid the groundwork for the historic success that the revamped AFL New York franchise would experience in the years to come.
The origin of the Oakland Raiders was a haphazard affair through no fault of their own. The Oakland franchise had replaced the Minneapolis organization which sold out to the NFL shortly after the initial AFL Draft, and so the Raiders originated as a group of players who were still available after the league Draft secured the best talent that had been available in the Autumn of 1959. The effects of their humble beginnings bottomed out when they were 1-13 in 1962. But in early 1963, the Raiders hired a young Chargers Assistant, Al Davis to be their new Head Coach. Davis immediately changed the atmosphere of the Raiders organization, and the positive results were instant. In their new silver and black clad uniforms, and with the addition of Titans receiver Art Powell, the remade Oakland Raiders utilized Sid Gillman’s vertical game that Davis had learned while on the Chargers coaching staff. Subsequently, the revamped Raiders immediately became one of the most lethal and productive Offenses in the AFL, and actually finished second in the West, with a record of 10-4. The entire attitude of the team was recreated in the image of their new brash Head Coach, who was recognized as the Coach of the Year due to the team’s turnaround. In essence, the Oakland Raiders “commitment to excellence” and “just win baby” attitude originated in 1963, the year the Raiders as they have been known ever since initially came to be.
In 1963, there was a notable power shift within the AFL. Whereas all three of the league champions to date had been from Texas, the 1963 AFL Championship Game was the first ever without a representative of the Lone Star State. The Texans had relocated to Kansas City, and finished third in the West to the revamped Oakland Raiders and the three time West Champion San Diego Chargers. Meanwhile the aging Houston Oilers relinquished their three peat East Title as they likewise descended to a third place finish. In fact, the two best teams of 1963 were the Chargers and the Raiders, as the power within the league shifted from the Lone Star State to the West Coast.
The 1963 AFL Championship Game pitted the West Division Champion San Diego Chargers against the Boston Patriots, who won the East Title in spite of posting their worst record since 1960. The Patriots were only 7-6-1 for the season, but they did boast an aggressive and stingy defense that specialized in brutalizing opponents with Red Dog blitzes. The game turned out to be a mismatch as Gillman’s game plan to confuse the blitzing Boston Defense with pre snap backfield in motion maneuvers was executed flawlessly and to perfection. From the outset, the Chargers seemingly scored at will. Keith Lincoln’s 329 all purpose yards performance is the most ever accumulated in a regulation professional football game. The versatile Lincoln in fact had over 100 yards receiving to complement his 206 yards rushing. In addition, Chargers tail back Paul Lowe gained 94 yards on the ground, including a 58 yard touchdown run in the first quarter. The Sid Gillman game plan to stretch the field and utilize every available space in order to advance the football was realized in its most effective manner that day as the Chargers crushed the Patriots by the score of 51-10 and claimed the AFL Title.
But for the innovative and competitive Gillman, the claim to the AFL Title was only a step to the ultimate quest. For the day after his Chargers had conquered the Patriots, Gillman sent a telegram to Pete Rozelle, challenging the NFL Commissioner to authorize a game between the NFL Champion Chicago Bears and his AFL Champion San Diego Chargers. In essence, Gillman was suggesting an AFL-NFL Championship Game before the fact. With minimal explanation, Rozelle declined the challenge. Not to be outdone, the irrepressible Gillman had the AFL championship ring of each member of the Chargers team inscribed “1963 AFL and World Champions.” Gillman went on to explain “If anyone wants to dispute that claim, just let them play us.”
1963 was indeed a transitional season for the AFL, with notable implications that directly affected the duration of the history of the league itself. The decision to relocate the AFL’s charter team, the Dallas Texans, to Kansas City may very well have salvaged the very existence of the franchise itself. The Chiefs would subsequently represent the AFL in two Super Bowls, including a victory over the Minnesota Vikings in the last game ever played by an AFL team. Likewise the purchase of the New York Titans by Sonny Werblin probably salvaged the existence of the renamed Jets franchise, and the subsequent hiring of Head Coach Weeb Ewbank paved the way for their historic victory over the NFL’s Baltimore Colts in Super Bowl III after the 1968 season. The hiring of Head Coach Al Davis by the Oakland Raiders not only led to instant respectability for the AFL’s Bay Area team, but also to his selection as AFL Commissioner in 1966, which indirectly resulted in the AFL-NFL merger in 1970. And Sid Gillman’s unanswered challenge to NFL Commissioner Pete Rozelle to play a postseason inter league Championship Game put the NFL on notice that the AFL would no longer accept the role of inferior league.
Ironically enough, Bob Dylan’s “The Times They Are a-Changin’” was recorded in 1963, and then released a week after Sid Gillman’s unanswered challenge to the NFL to put up or shut up. For the AFL, 1963 was a transitional season, and in the world of professional football, the times were indeed a-Changin’.
Long live the memory of the AFL
The AFL Original Eight 