Having been raised in the Dallas area in the 60’s and 70’s, I naturally write from the perspective of my beloved hometown. That said, in my mind, the history of the AFL is rooted in the city of Dallas. For indeed, the very concept of an alternative league to the established NFL originated in the mind of Dallas native Lamar Hunt. The son of millionaire oil tycoon H.L. Hunt, Lamar was an avid sports fan who had been a reserve tight end for the SMU football team in the early 1950’s. After his college days, Hunt became determined to use his financial backing to establish an NFL franchise in Dallas. Unfortunately, his efforts to purchase the floundering Chicago Cardinals in the latter years of the decade were unsuccessful, and he was likewise unable to sell the idea of establishing an NFL expansion franchise in Dallas to George Halas, the Owner/Coach of the Chicago Bears. As the head of an Expansion Committee that never even was known to assemble, Halas was for all practical purposes the official NFL spokesperson regarding such matters. Other Dallas businessman; namely J. Curtis Sanford and Clint Murchison, Jr, had also approached the NFL during the late 1950’s about establishing an expansion team in Big D, but they likewise were turned away empty handed.
The NFL simply seemed disinterested in attempting to expand into a market that had failed so miserably just a few years prior. For Dallas had indeed been home to one of the worst single season teams in the league’s history; the 1952 Dallas Texans. The Texans had been unable to win a single game before the League felt compelled to transform them into a sort of traveling squad, in order to simply complete its one single season of existence. Ironically, that ill fated team did finally net a single victory late that season as a traveling squad based out of Hershey, PA; all the while still retaining their identity as the Dallas Texans. Nonetheless; the NFL disbanded the Dallas Texans team immediately following that season, and seemingly abandoned Big D as a viable professional football city.
It being evident then that he could neither purchase or establish an NFL team to represent his beloved hometown, the wealthy and persistent Hunt pursued the idea of forming a new professional football league which would include a team based out of Dallas. In February of 1959; Hunt learned that Bud Adams of Houston had likewise been turned away by the NFL when he had expressed an interest in establishing an NFL franchise in Houston. Subsequently, Hunt contacted Adams regarding the notion of forming a new league, which would feature teams in Dallas and Houston. Adams, himself the son of a wealthy Houston oil man, enthusiastically teamed up with Hunt to pursue the possibility of establishing an alternate professional league. Within months, Hunt had commitments from Bob Howsom in Denver, and Max Winter and his business partner Bill Boyer in Minneapolis. Shortly thereafter; Harry Wismer in New York City and Barron Hilton in LA joined the effort.
On August 14, 1959; at its initial League Meeting in Chicago, the franchises from each of these six respective cities formally joined Hunt’s as yet unnamed professional football league, even as plans were in process to field two more teams in time to kick off an inaugural season in 1960. Then, just over a week later, the new league was officially named the American Football League at another League meeting in Dallas; which was the location of its Headquarters. The rapid progress towards the realization of the AFL was doubtlessly encouraging, but unforeseen challenges to the effort were underway. Unbeknownst to Hunt and his fellow AFL owners, Halas and the NFL were operating behind the scenes to undermine their efforts.
Even earlier, Halas had already attempted to entice Hunt and Adams to sell out the other potential league owners when it became increasingly evident that the ongoing labors towards establishing an alternative professional football league might actually succeed. At that time, the crafty NFL spokesman had promised both oil men that if they would abandon the effort to establish an alternative league, then each would subsequently be rewarded with partial ownership in NFL franchises in Dallas and Houston. The irony of the offer is evident. The only reason Hunt and Adams had even pursued the idea of forming an alternative league in the first place is because their respective efforts to establish NFL franchises in Dallas and Houston had been rejected, muchly due to the influence of Halas himself. Even that consideration notwithstanding; by the time Halas made this offer, money had already changed hands and the preparatory phase of the pending League was well underway. Hunt held firm in his commitment to his fellow investors and to the concept of an alternative league. Adams is said to have declined the offer because he regarded himself as a man of his word. Halas, himself a resourceful and persistent person, decided to pursue further avenues to uproot the AFL before the embryonic effort germinated into a gridiron reality. In fact, his next maneuver caught Hunt completely unawares.
On August 29, 1959; only two weeks after the announcement that the AFL would kick off in 1960, Halas made a public announcement to the Press which amounted to a declaration of war against the AFL. At the time, he was in Houston for an NFL exhibition game between his Chicago Bears and the Pittsburgh Steelers. This gridiron contest had ironically been arranged by Bud Adams before he had established the pending AFL Houston franchise. In a complete turnabout from his determined opposition to the notion just a few months earlier, Halas chose this occasion to break the news that the NFL now indeed did plan to expand, with the intent to establish and field two new teams in 1961. He further identified Dallas and Houston as the two most likely locations of the new NFL franchises, and even named Dallas oilman Clint Murchison Jr. as the likely owner of the prospective Dallas team. Ironically Murchison; like Hunt, had also been denied by Halas when he himself had inquired earlier that very year regarding the possibility of establishing an NFL team in Dallas.
When Hunt learned the news regarding Halas’ announcement, he was livid. The following day he issued a statement of his own to the local reporter who had initially informed him of this latest development. Within days both Dallas newspapers had printed articles which publicized Hunt’s frustration over the NFL’s sudden plans to expand into the two Texas cities which were clearly the hub of the early development of the AFL. Hunt contended that whereas he and his fellow AFL team owners had made all efforts to maintain amicable relations with the NFL throughout the process of establishing themselves as an alternative professional league; that Halas and the NFL were obviously not interested in operating in accord. He reviewed the recent history of the NFL’s consistent resistance against the notion of expansion, in spite of several opportunities to establish franchises in a number of viable cities, and noted that among the potential markets for professional football which had been rejected by the NFL were both the cities of Dallas and Houston. Hunt thus reasoned that the NFL’s inexplicable newfound interest in establishing franchises in Dallas and Houston was a transparent effort to hinder the operation of the AFL franchises in those two major Texas cities.
Having raised Hunt’s dander with the obvious ploy to undermine his efforts to establish a professional football team in Dallas, the NFL nonetheless continued over the next several weeks to entice him to sell out his fellow AFL owners. Both Murchison and Halas on separate occasions offered Hunt a financial stake in the hastily planned NFL Dallas team, which was still scheduled to commence play in 1961. Hunt continued to decline such offers, again noting that money had already changed hands, and that he himself had already invested an abundance of time, money, and effort to establish the AFL in order to bring professional football to Dallas. In essence the efforts by the NFL were a matter of “too little, too late”, for had the league accepted Hunt’s own offers to establish an NFL franchise in Big D a mere few months earlier, then they never would have had to contend with the perceived threat of a rival league.
When it became clear that Hunt simply would not sell out his fellow AFL owners, and as it became increasingly evident that the AFL was developing into an actual functioning professional football league, Halas the NFL expansion suppressor transformed into a zealot for immediate league expansion. No longer satisfied with fielding teams in Dallas and Houston as late as 1961, Halas now even used the occasion of Bert Bell’s funeral in October of 1959 to promote the notion of fielding NFL teams in both Texas cities in 1960. Bell, the longtime Commissioner of the NFL, had suffered a fatal heart attack on October 11, 1959, while attending a game between the Pittsburgh Steelers and Philadelphia Eagles. During Bell’s funeral, Halas circulated among the other NFL team owners, soliciting support to move the time frame for fielding both newly proposed Texas teams forward to 1960. Later that month, Halas made the public announcement that the NFL definitely would field an expansion team in Dallas in 1960, with plans to likewise field a new team in Houston in 1961.
The haste with which the NFL Dallas team was assembled caused a strategic challenge, inasmuch as the organization was being formed too late to participate in the annual NFL Draft. The challenge to field even an expansion worthy team without participating in the Draft seemed highly unlikely. Halas himself would eventually intervene on behalf of the prospective Dallas team in order to supply a certain key player to their squad, but he also had to deal with unexpected problems in Houston which forced his attention towards securing the 1961 NFL expansion team. For within weeks of announcing the NFL’s planned 1961 Houston franchise, negotiations between the NFL and Rice University regarding the use of their stadium failed, and thus Houston was no longer a viable option for Halas’ proposed 1961 NFL franchise. That setback notwithstanding; Halas remained as determined as ever to secure a second expansion team in his relentless efforts to uproot the obviously developing rival AFL.
By late October of that year; Ralph Wilson had formed an AFL Buffalo franchise, after failing to work a deal to do so in Miami. With the establishment of a Boston AFL franchise a few weeks later by New Englander Billy Sullivan; the nucleus of the American Football League appeared to have finally completely developed. The addition of these two franchises in Boston and Buffalo to the already established teams in Dallas, Houston, Denver, Minneapolis, Los Angeles, and New York constituted the pending American Football League. The eight city league now fully established, the initial AFL Draft was scheduled to take place in Minneapolis on November 22–23, 1959. But then just when everything seemed to finally be coming together for Hunt and his fellow owners, Halas struck a blow that seemed to jeopardize the entire existence of the AFL.
For on the very eve of the Draft, news broke that Minneapolis had defected to the NFL. Although Winter initially denied the report, there was allegedly a heated discussion that evening among the AFL owners. Hunt however issued a statement that denied the validity of the report, and so the draft in Minneapolis took place as scheduled. The rumors that the Minneapolis franchise would nonetheless defect to the NFL continued over the next few weeks, and by January of 1960 those rumors were confirmed. Indeed, Winter and his group had come to an agreement with Halas to defect to the NFL, with plans underway to field a Minneapolis NFL team in 1961. The timing of Winter’s actions could not have been worse. The ever resilient Hunt however rebounded quickly, and so despite the awkward circumstances, he simply proceeded to secure an eighth AFL team to replace the departing Minneapolis group.
The eighth and final franchise which once and for all fulfilled the AFL “original eight” was established in Oakland by Chet Soda and his associates. Similar to the strategic issues facing the hastily established NFL Dallas team, the AFL Bay Area team was challenged with the monumental task of fielding a team without the benefit of participation in the AFL Draft the previous November. As it turned out, a portion of Minneapolis’ picks were eventually surrendered to Oakland, but most of Minneapolis’ picks had already been signed by the NFL, the Canadian Football League, and even by some of the other AFL teams by the time the Oakland franchise was established. Thus, in order to accommodate the AFL’s Bay Area latecomers, there was a supplemental “allocation” draft held on their behalf in January, 1961. And so although Halas successfully lured the Minneapolis franchise away from the AFL, the resilient efforts of the embryonic AFL nonetheless prevailed with the establishment of the Oakland franchise. But Halas was still not yet done in his efforts to undermine the AFL.
The issue of fielding even a remotely competitive team for the NFL Dallas Rangers (later Cowboys) actually provided Halas with yet another opportunity to undermine the AFL Dallas Texans. The Texans #1 selection in the AFL draft had been native Texan and local SMU hero Dandy Don Meredith. Since the Rangers could not participate in the NFL Draft, then there appeared to be no chance for them to make a play for Meredith, who had been one of the nation’s top quarterbacks during his collegiate career. But the ever proactive Halas intervened with a plan which would both secure Meredith’s services for the NFL Rangers, and at the same time undermine the AFL Texans.
Halas first talked all the other NFL owners into not drafting Meredith, so that Halas’ Chicago Bears could draft the SMU superstar in the 3rd Round. Then Halas traded Meredith to the Rangers for a future draft pick. The very fact that Halas was able to convince all the other NFL owners to agree to such an arrangement is indicative of the power and influence that the Bears Owner/Head Coach wielded within the entire league. This scheme went exactly to plan. Dandy Don Meredith; the AFL Dallas Texans #1 ever draft pick, signed with the NFL Dallas Rangers, in spite of the fact that the hastily established expansion team was not even able to participate in the 1960 NFL Draft.
By wooing Minneapolis from the AFL, and Meredith from the Dallas Texans; Halas indeed dealt blows to both Hunt’s league and team. Yet as had been the case throughout the entire experience of his attempts to bring professional football to his hometown, Hunt endured and proceeded. Clearly, Halas had employed a variety of efforts throughout most of 1959 to hinder Hunt’s initial quest to establish a professional football team in his hometown, and to undermine Hunt’s secondary plan to form a new league in order to fulfill his primary objective. Yet ultimately, both the Dallas Texans and the entire AFL not only endured and came to be, but each of the “original eight” AFL teams exists and operates to this day. And so in the Fall of 1960, the AFL officially kicked off; featuring the following teams:
Boston Patriots (now New England)
Buffalo Bills
Dallas Texans (now Kansas City)
Denver Broncos
Houston Oilers (now Tennessee Titans)
Los Angeles Chargers (long time San Diego Chargers; now again LA)
New York Titan (now Jets)
Oakland Raiders (now Las Vegas Raiders; for several years LA)
The NFL Dallas Rangers of course, changed their name to the Cowboys, and they likewise kicked off their inaugural season in the Fall of 1960. Dandy Don Meredith would eventually quarterback the Cowboys to several playoff appearances; including consecutive NFL Championship Games, before retiring after nine seasons before the 1969 season. Although a three time Pro Bowler and member of the Dallas Cowboy Ring of Honor; Dandy Don is best known as an Announcer for Monday Night Football, a career move which ironically coincided with the merger of the AFL and the NFL in 1970.
The fact that Halas was able to outmaneuver Hunt for the NFL services of Meredith most definitely had an adverse effect upon the AFL Dallas Texans. For indeed the Texans did struggle with somewhat mediocre performances at the quarterback position throughout the 1960–1961 seasons. The Houston Oilers having been led to the initial back to back AFL Championships by the savvy NFL reject quarterback George Blanda; the Texans followed suit and signed an NFL reject quarterback named Len Dawson.
“Lenny the Cool” would subsequently lead the Texans to victory in the 1962 AFL Championship Game against the defending two time AFL Champion Oilers. Surprisingly, the Texans victory over their cross state rival Oilers that day would be the last game in the history of the Dallas Texans. For shortly thereafter, the defending 1962 AFL Champions Dallas Texans shocked many by relocating to Kansas City. Three years of competing with the NFL for the Dallas professional football market was simply too expensive for Hunt to maintain. Hunt had done his best to overcome Halas, and he had even delivered the people of Dallas their first ever professional football championship, but ultimately he lost the battle for Big D. Dallas was from 1963 forward strictly an NFL town.
Although Dallas has been an NFL town since the departure of the Texans in 1963; nonetheless history confirms the Dallas roots of the entire AFL. The very concept of the AFL was the brainchild of Dallas native Lamar Hunt, whose primary objective was to bring professional football to his beloved hometown. The original headquarters of the AFL was in downtown Dallas. The city’s first professional football league Champions were the Dallas Texans. In fact, every time an AFC team kicks off an NFL game, the legacy of the league whose origins are rooted in Dallas, Texas lives on.
Long live the memory of the AFL; the league whose origins are rooted in Dallas, Texas.
Sources:
remembertheafl.com; Ange Coniglio
“Ten-Gallon War”; John Eisenberg 2012.